Innovation Unpacked

Innovation Unpacked

How to Identify the Real Job in Complex B2B Contexts

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5:15
The Problem With “Co-Pilot” Thinking Every Consultant Knows, or Should Know
Old Organization (OO) + New Technology (NT) = Expensive Old Organization (EOO)
 • Mike Boysen
THE "OTHER PEOPLE'S AUDIENCE" INVERSION
Re-Architecting Audience Acquisition in the Post-Executor Era
 • Mike Boysen
THE AGENTIC JOURNEY INVERSION MANIFESTO
Re-Architecting the 17 Universal Journeys for the Post-Executor Era
 • Mike Boysen
53:52
Zero-Marginal-Cost Value-Based Care Model
AI orchestrates prevention to stop $3,000 ER visits
 • Mike Boysen
41:11
TRADFI ON STABLECOIN RAILS: THE MULLET STRATEGY
Architecting the Zero-Friction Future of Cross-Border B2B Liquidity & Yield
 • Mike Boysen
33:19
Destroying the SaaS Multiple: How Icon's Broken AI Video JTBD Forced a $3,000 Agency Pivot
The pivot from a $39/mo flat subscription to a $1,000–$3,000/mo Managed Service was a structural confession of failure
 • Mike Boysen
25:54
Enterprise JTBD Framework: The B2B Cultural Hedging Architecture
A rigorous methodology for bypassing state gaming laws and securing CFTC-compliant contracts for $0.01.
 • Mike Boysen
29:47
The Token-Ledger Inversion Protocol: A Definitive JTBD Architecture Guide
Replace brittle database architectures with a unified ledger deployed in a 10-minute SDK installation
 • Mike Boysen
31:58
The $150M Phase II JTBD Gap
AI drugs pass Phase I but crash in Phase II efficacy trials at a 60% rate. Your new JTBD is crossing this chasm.
 • Mike Boysen
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JTBD + Data & Metrics

The Idea Engine: How to Generate Hundreds of Testable Marketing Hooks
What Do You Do After Your JTBD Consultant Drops Off the Powerpoint Full of Scatter Plots
 • Mike Boysen
4:03
Why I Never Use Switch Interviews: A First-Principles Rejection
Here’s the First-Principles Reason Why—And the System I Use Instead.
 • Mike Boysen
3:58
The ONE Metric That Reveals Your Company's True Innovation Potential
The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.
 • Mike Boysen
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
 • Mike Boysen
The Invisible Hand of Perfect Delivery: Mastering Product Reception with JTBD
How to Gain a Competitive Advantage by Solving the One "Job" Your Competitors Ignore
 • Mike Boysen
Stop Optimizing the Checkout: The JTBD Way to Win Customers Before They Even Buy
Uncover the Hidden Struggles of High-Stakes Business Decisions.
 • Mike Boysen
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.
 • Mike Boysen
JTBD & Data: Moving Beyond Infrastructure to Strategic Outcomes
Discover how the Jobs-to-be-Done methodology can transform your approach to innovation, product development, user experience, and marketing by focusing…
 • Mike Boysen
Many Customers Are Actually Willing to Pay More, Not Less
Unraveling the "More Cheaply" Conundrum in Jobs to be Done
 • Mike Boysen
Desired Outcome or Something Simpler?
A logical Analysis of two ways to measure success in Jobs-to-be-Done (JTBD)
 • Mike Boysen
Predictive JTBD Data and Metrics Decoded
The 30-Second Framework to Guarantee JTBD Success
 • Mike Boysen
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