A Long Tail Look at CRM as a Platform

I’ve been reading a simple, yet really really cool book this week. It’s called Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

. When Wim Rampen mentioned it recently the titled sounded a lot like me (ok, 1/3 — challenger). As with most things I’m attracted to, it’s a simple framework that can be used by ordinary people to do amazing things. How can you argue with something like that? Isn’t that what it’s all about? The opportunity to be amazing, no matter how simple minded you might be (like me)?

I used to read business plans for a living in my banking days, but they were really such crap. They were nothing more than marketing tools to attract capital or financing. None of the people I was dealing with (on either side) were really that savvy. If the extent of the thought process was to fill in the blanks in Business Plan Pro, then we’ve really dumbed down the entire process of weighing risk against reward. I’m sorry to report that our economic woes…