A Job Map of the market of Marketing using Jobs-to-be-Done
A fresh look at the market of Marketing - Part 4 of 5
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When it comes to marketing, every business has a story. I have watched my clients struggle to develop effective marketing processes, and I have watched companies I worked for fail to generate a single lead that a quota-carrying salesperson could close; without a great deal of additional nurturing.
Guess what? Good Closers are usually horrible at nurturing. And they are never incentivized to do it because nurturing takes place over multiple periods and they need to hit their quota this period
How many of you have experienced the following?
Decreasing open rates on ema…
