AI & The Death of Search Ads: The New $Trillion Outcome Economy

Discover how Jobs-to-be-Done thinking and AI are creating new value exchanges beyond traditional advertising.

Table of Contents

• The Inevitable Sunset of Search Advertising

• Why Current Search Revenue is Vulnerable: The JTBD Perspective

• AI's Ascent: From Search Enhancement to Search Replacement

  • Working Today (That Few Fully Exploit)

  • Novel Concepts (The Future of Value Exchange)

• The New Revenue Blueprint: Monetizing Outcomes, Not Clicks

• Strategic Imperatives for Businesses in the AI Era

  • For Incumbents (e.g., Google, Microsoft)

  • For SMBs & Entrepreneurs

  • For All Businesses

• Imagining the Future: A World Powered by Outcome-Focused AI

• Beyond Disruption to Transformation

The Inevitable Sunset of Search Advertising

For decades, the digital world has danced to the tune of search advertising. It's a multi-billion dollar symphony conducted by a few giants, built on the premise of connecting users with information, and businesses with users. Bu…