AI Strategy: A Practical Framework Using Jobs-to-be-Done (JTBD)

Artificial intelligence. It's the buzzword dominating headlines, promising revolution, and maybe causing a little anxiety. We see the hype, the futuristic possibilities, but back in the day-to-day reality of running a business, the question becomes practical: How do we actually use this strategically? How do we move beyond chasing shiny objects and integrate AI in a way that delivers real, measurable impact?

If you're feeling overwhelmed or unsure where to start, you're not alone. Many businesses dive into AI reactively, buying tools without a clear purpose, leading to wasted resources and frustrating results. This post offers a different approach – a structured framework to help you develop a practical, effective AI integration strategy grounded in understanding the real needs of your business.

The Core Job: Why Are You Really Looking to AI?

Before evaluating any AI tool, let's step back and apply a concept from innovation theory called Jobs-to-be-Done (JTBD). Instead of focusing on fea…