Are We Ready for Competitive Advantage as a Service?

Today, I was inspired by the Pizza as a Service model that made its rounds last year, and decided to rip the concept off to further my own agenda. My agenda is fairly transparent…

1. I want companies to better understand customer-centric analysis and operating models so they aren’t confused by customer-centric sounding models

2. I want companies to realize that there is more to competing successfully over the long haul than having the latest and greatest software features

3. I want companies to understand that software vendors don’t understand innovation any better than they do

4. I want companies to embrace the notion that they hire CRM to help them compete; and to that end the next generation of CRM may not look anything like what we’ve grown accustomed to over the past 25 years.

Don’t Be Distracted by Emerging Groupings of Words

We are being bombarded with new terms that describe old things.

• The Experience Economy (commodities to products to services to experiences). There is nothing new here folks. …