Be A Nimble Organization — Social CRM With Potential

[widget id=”ad_unit-3"]ad_unit-3[/widget]We’ve been all over the social customer and the social business to the point now where it’s becoming annoying. Frankly, if you’re a business owner, executive or professional you’re probably ready for some stuff that fits into the job you already have — not a job the social media companies hope that you’ll have. You’re in Sales, Marketing and Customer Service — for the most part — not Public Relations.

Creating new jobs for social media monitoring, or even elaborate new processes designed around social media tools, is simply not something the average business is going to justify easily. In fact, even the ones that are really customer centric want simple, elegant and well thought out strategies for incorporating the reality that people are engaging on the Internet. See, I didn’t even have to use the word social. No one even knows what the hell that means unless you spend 3 hours reviewing a ridiculous PowerPoint deck. What it really comes down to …