I wrote a separate version of this topic on LinkedIn and Twitter but wanted to fine-tune this somewhat more for this audience. Why would I even try to tackle this topic?
Hopes and Dreams of Founders - startups use the excuse that they can’t afford the necessary research to validate ideas or locate market opportunities - because they generally can’t. This relieves the founder who now won’t have his or her idea challenged unless they don’t reach product-market-fit (and have spent millions of other peoples’ money).
Imagining the Future to Design Research that Matters - There’s nothing worse than being presented 7-10 underserved metrics and not knowing what to do with them. Maybe you can think of some actions, but at the end of the day it really needs to live inside a larger concept. If you can’t imagine it before the quantitative research, you might also struggle after.
There are a lot of inventors out there right now, creating the enabling technology for new business model concepts. For ex…
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