Big Changes at Practical JTBD

Here's a small part of the plan going forward.

Well, a ton of you were interested enough to invest in my JTBD Masterclass last month.

Thank you!

For those of you who didn’t, I realize it's not a trivial investment. But here's what they got, though. They got a set of comprehensive and well-tested AI prompts that create the most complete, unbiased and precise Jobs to be Done frameworks (based on - and builds on - the Outcome-Driven Innovation model) you can imagine:

1. Discovering the Jobs a Solution Supports

2. Discovering the Core Jobs of an Industry

3. Narrow and Broaden the Scope of a Job

4. Discovering the End User for a Job

5. Discover the Job Contexts

6. Discovering Situational and Complexity Factors

7. Discovering Related Jobs

8. Discovering Emotional and Social Jobs

9. Discovering Financial Metrics of Purchase Decision-Makers

10. Discovering the Ideal States for a Job

11. Discovering the Potential Root Causes Preventing the Ideal State (workshop stimulator)

12. Defining the Job Map

13. Defining the Success Metrics

These accelerators will enable you to bypass traditional JTBD - or Outcome-Driven Innovation - qualitative interviews; which is the most proprietary and time-consuming part of the Jobs to be Done research process. Because of this, you can reformulate your research priorities on the fly without worrying about increasing your budget and potentially being embarrassed by getting yourself into a corner.

That embarrassment will turn into badassery once everyone realizes they can't mess with you...because you're prepared for any situation 😘

Here's an example 𝗱𝗲𝘀𝗶𝗿𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 from the CRM catalog I've been working on. I can produce thousands of these per hour:

Minimize the time it takes to recognize the digital engagement patterns of each segment, e.g., social media activity, online shopping behavior, etc.

So, what are people saying?

"I have had a look at Michael Boysen's Masterclass. It is really very good, so good in fact, that I am adopting the Jobs-to-be-one prompts for my own fuzzy front-end of innovation work."
~ 𝐃𝐫. 𝐆𝐫𝐚𝐡𝐚𝐦 𝐇𝐢𝐥𝐥 - Former Strategyn

"I like the idea of combining the "ideal state" prompts to get to the problem-space statement with the "root cause" statements to help understand the context and the potential problems that could occur while doing the job. This could be a powerful way to use AI to get a big picture of the job, its outcomes, and its obstacles all within one project."
~ 𝐁𝐫𝐢𝐚𝐧 𝐇𝐚𝐫𝐫𝐢𝐬 - Researcher, Strategyn

"I got the chance to play with Mike's prompts, and I quickly began to doubt my own abilities. I found things my interviews did not uncover, but should have!"
~ Very experienced (anonymous) former ODI practitioner

Now, what the existing students are about to get is a weekly (schedule permitting) live workshop right there inside my Academy. That’s right, I’ve just spent the past week migrating off of the array of solutions I was using because I wanted to get the entire job done on a single platform. If you enroll in this Masterclass, you can participate in the live workshops too (and they’ll be recorded for people that can’t attend).

Imagine being able to ask questions, pose challenges, or collaborate with your peers without having to worry about following someone’s rules. I don’t have rules. You can experiment with what I’ve done and make Jobs to be Done your own. You’ll have the source code!

I may introduce monthly challenges to the group to see what they can change that drives the most impact; faster time to value, more precision, less friction with stakeholders, etc. Thoughts?

I've also dramatically reduced the price on this masterclass, which is a crying shame because of all the work it required. I had decided to keep it at $1497 knowing few would be takers and then take it off the market at the end of the year. But, I’ve had a change of heart. The base course is now $500 if you use the payment plan (no access until complete).

However, if you pay up front, you’ll get it for $400. And even better, I have a discount code for 25% off of the $400 price until the end of the year (2023) since you faithfully read my blog (I’m making everyone else work hard for the code). Now don’t go sharing this with anyone, but the code is “41FC96E3” … without the quotes.

I assume you don’t want to see the sales page again, so here’s a direct link to the course in my Academy. If you scroll to the bottom you’ll see all of the lessons and there are a few freebies so you can see what you’ll get.

Don’t forget the code!

Let’s all get to customer outcomes faster, and more cheaply everyone!

Cheers!

Mike

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𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜'𝗺 𝘂𝗽 𝘁𝗼

⚡️Re-architecting Jobs-to-be-Done to be faster, cheaper, and 𝙗𝙚𝙩𝙩𝙚𝙧 at market research for #innovation, #UX, #CX, #technology, and beyond

⚡Providing consulting outcomes that don't require a stage, lighting, sound or high-paid performers

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 how #jobstobedone is evolving?

📽️ Check me out on YouTube: https://www.youtube.com/@mike.boysen

🏛️ Check out my JTBD Masterclass where you'll master the elimination of expensive #JTBD consultants: https://jtbd.one/masterclass

🏭 Check out my JTBD Qualitative Research Factory

🌐 Check out my website: http://www.pjtbd.com for everything else