Can #Beachbody Improve Their Social Engagement?

Some of you may be aware of a post I wrote on a disappointing experience I had with Beachbody. They are the company that promotes fitness products like P90x, Slim in 6, Insanity, Turbo Jam and many more. Anyway, I resolved my issues with them, as it appears to have been some kind of communication problem between the brains and the small toe. But, that’s not what I want to write about today.

I was just working out with my 18 year old nephew — and completely embarrassing him, BTW — when I took a closer look at how they are handling motivation and engagement. Essentially, they’ve provided the same stuff for a long, long time with improvements to the look and feel along the way. Basically it’s a multi-level marketing organization built on recruiting coaches. So, many of the people that purchase the program pay monthly dues to be coaches. Coaches can recruit people like me and get a piece of my action for anything I buy, and / or they can recruit more coaches and get a piece of their pyrami…