Can The Central Problem Here Possibly Be Social?

[widget id=”ad_unit-3"]ad_unit-3[/widget]These days anyone hanging out on twitter or in the blogosphere is is being bombarded with the word social. OK, the CRM 2.0’ers lost the good fight but has the word really changed businesses? Or did businesses, all businesses, change to drive this new term? I have to tell you that I’m out there talking to customers all the time, and I’m just not sure. Are you?

I certainly understand what is being described when terms like the social customer are discussed. But this suddenly leads to The Social Business and that’s where my alarm bells start going off. Sure, customers operate differently today — more so in the retail area I feel, but I don’t let myself get sold, I am an informed buyer because I have access to the information I need, and the network of people I trust. I’m social. But are all customers social?

The Varying Degrees of the Social Customer

1. The local Popcorn Shop — I’m from a little town in Northeast Ohio called Chagrin Falls. It has a wate…