Capabilities: Creating a Personalized Media Streaming Experience

Using ChatGPT to create logical models without a team

I recently had an interview and was given a scenario to respond to. Basically, they wanted to know what kinds of questions I would ask a stakeholder who was trying to develop a personalized streaming experience. I babbled on, but in the back of my head I was already planning to create a two things:

1. A Jobs-to-be-Done catalog that modeled a comprehensive set of customer needs, situations, contexts, etc. (coming soon?)

2. A capability maturity model with questionnaires and document requests built in

In my mind, both sides of the equation are needed. First, you need to understand what the needs and expectations are of consumers. What content do they want, what form factors do they prefer, when do the consume it, in what situations and contexts, etc. The list goes on. There is no market of one, and not everyone has the same needs. So, there’s a lot of work to be done there first.

Once you’ve prioritized and segmented (innovation segmentation) the consumer market, you then need to evaluate your cu…