Co-Creation Enablement Is An Innovation Engine

I feel the need to write a quick post on co-creation of value; a concept I really never even thought about until a year ago. Since moving some of my websites to Wordpress, most notably my Effective CRM site, it’s become blatantly apparent that only providing a solution for content co-creation is not enough. It’s wonderful and all that, and I’ve been using it for years — and no, it’s not simply comment forms. I’ve been letting users on my product review sites contribute entire pages to my sites, each of which allows comments and is properly interlinked into my content hierarchy. This generates massive long-tail keyword content creation, and I don’t have to lift a finger to do it. Yes, it’s co-creation.

However, being the guy in the middle, the one who is providing the medium to web searchers, I want to add more value than that. Currently, I had value to my vendor by subscribing to (and promoting) a service which gives me a finite set of tools. Sure, it’s an evolving set of tools, but th…