CRM Rescue — A TV Show That Would Fail?

I see many similarities where transformational change is discussed, idealized, promoted and industrialized into nice, neat little packages. Since the advent of social media (and the 140 mentality), there has clearly been an effort to get the word out that CRM is not just software. I’m as guilty of that as anyone. We are clearly seeking that next new idea that will give us an advantage for a day or two; when we should be seeking a longer term view of our evolving value-chain, and capabilities required to target and adapt to required change.

I’m not a huge traditional television consumer. What I’ve tended to watch the past few years are reality-type business makeover shows like Bar Rescue. If you haven’t seen this show, it features a successful operator and consultant in the food and beverage world named Jon Taffer. What I find interesting is the science behind running a successful bar. You’ll hear him use the term systems quite a bit, and I like that kind of thinking. When he shows up a…