Describing the objectives within the market of Marketing using Jobs-to-be-Done

A fresh look at the market of Marketing - Part 5 of 5

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As you review these steps, ask yourself how satisfied you are with your ability to accomplish each of them given your current approach or solution. Do you find it frustrating that you have to cobble together multiple methods, tools and/or subject-matter experts? Are any of these steps beyond your current influence, or authority as a marketer? Do they take too much time, or do you get inconsistent results?

The best future solutions will address the bulk (or all) of these value-creating capabilities in an integrated fashion (e.g., coupled). As a marketer, would you fin…