The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Desired Outcome or Something Simpler?

Desired Outcome or Something Simpler?

A logical Analysis of two ways to measure success in Jobs-to-be-Done (JTBD)

Mike Boysen's avatar
Mike Boysen
Jan 21, 2025
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Desired Outcome or Something Simpler?
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I thought it would be interesting to let the new reasoning capabilities of the large language models perform a logical analysis of two different approaches currently used to measure success in a JTBD survey.

I crafted a fairly long prompt (including a system instruction) that I believe was objective. I’m sure there is someone who will disagree. Therefore, I’m sharing a link to the prompt so you can make that determination yourself:

Practical Innovation w/ Jobs-to-be-Done is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

The Prompt

The following is the response from the latest Gemini model.

The Response

<begin response>

Let's break down these two formats for evaluating Job Steps in a Jobs-to-be-Done framework and analyze their suitability for a long survey with a diverse audience.

Understanding the Core Goal:

The primary objective of these survey questions is to understand the importance and current satisfaction/performance related…

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