Escape the Startup Graveyard: Uncover Real Opportunities with JTBD

Why most "good ideas" fail & how Jobs-to-be-Done reveals the unmet customer needs that fuel breakthrough ventures.

Stop chasing competitors and start solving the real problems customers face. Learn how JTBD reveals hidden markets and novel solutions.

Table of Contents

• The Startup Graveyard is Full of "Good Ideas"

• What is Jobs-to-be-Done (and Why It Matters for Opportunity ID)?

• The JTBD Framework for Identifying Novel Opportunities

  • Defining the Core Functional Job

  • Mapping the Job & Identifying Desired Outcomes

  • Elevating the Level of Abstraction

• Finding the "Novel": Where JTBD Points to Breakthroughs

  • Underserved Outcomes

  • Non-Consumption

  • Overserved Outcomes

  • Future Concepts through Abstraction

• Case Study Snippet: Focusing on the Real Job

• From Idea to Opportunity