Failing fast is for People Who Failed Statistics

…and a blog post is born.

By now, most of you have probably heard of the Lean Startup movement. To summarize as succinctly as possible, it’s an iterative process of hypothesis-driven experimentation. The term “lean” implies linkage to the continuous improvement concept coming from the Lean Manufacturing world. In the case of Lean Startup, however, the focal point is business models and/or products for startup companies.

The driver for this new way of thinking is the high percentage (70–90%) of product launch failures. Companies and entrepreneurs are desperately looking for ways improve the rate of success in the market; and as a result we see innovation experts coming out of the wood work. It appears they are all finally ready to share their secrets with the world!

In the Startup Owner’s Manual, Steve Blank marries his Customer Development concept to Agile engineering to create a better and repeatable approach for startups. In order to produce repeatable results, a process is introduced,…