Flow & the Bricklayer

The scenario I present here is often something entrepreneurs face when bootstrapping a new business. Wearing many hats and attempting to please a handful of new (and valued) customers requires us to structure our business in ways that larger businesses would never think to do. At the beginning, optimized deal flow and workflow are sacrificed out of the sheer panic one has when taking these initial, risky steps. You’re a one-man-show, and you’ve got to make this spark blossom into a full-on flame. Then, and only then can you sit back and figure out ways to be more effective, and then more efficient. This is the story of the bricklayer who heads out on his own; no longer part of a large organization that took care of so many things for him, while he mastered what did best — bricklaying.

Laying Bricks

On day one he was ready to lay bricks, but realized he had no one to lay them for. The thought occurred to him that he had better learn how to generate some business for himself. Therefore, h…