Getting to the Important Key Research Questions

The old guard doesn't want you to look at the man behind the curtain..

When you're entering into a Jobs-to-be-Done research project and your key questions are:

1. What Job are the Job Executors trying to get done?

2. What steps must they accomplish to achieve success? …and…

3. How do they measure success at each step?

Wow. You're about to waste 🅰 🅻🅾🆃 🅾🅵 🅼🅾🅽🅴🆈.

All of those things above can be done in about an hour - custom.

If want to know how I do it (in about an hour), check this out. It will explain more…

JTBD Masterclass

You can do it too. It's 🅱🅴🆃🆃🅴🆁. It's 🅵🅰🆂🆃🅴🆁. It's done more 🅲🅷🅴🅰🅿🅻🆈, and it gets the job done 🅲🅾🅼🅿🅻🅴🆃🅴🅻🆈 🅳🅸🅵🅵🅴🆁🅴🅽🆃🅻🆈 than what your #innovation consultant is pitching you.

Of course, they’re better at it 😉

All you need now is someone to field a survey and a young data scientist wannabe who's itching to please you.

That's how #disruption works, if you weren't aware. And when it starts catching on, there's a snowball effect. Especially during this wonderful digital era that promotes systems over individ…