Heads of Product focus on surface level pain points...
...without truly understanding the Universe of Customer Needs
Most Heads of Product 😕 lack clarity on innovation problems
They release features that add cost and complexity to an overserved market segment 📈 or completely miss the market altogether
They blame marketing and sales for not hitting their numbers 📉
They use backward-looking behavioral data that doesn’t account for non-customers 🔙who are also trying to solve a problem
They obsess over competitor features - as though their competitors have a crystal ball or something 🤔
They treat pain points but don’t understand the root customer problem 🚑
They focus on surface-level problems because their cognitive dissonance is too extreme to easily overcome. Blaming external factors is an easy escape. 🏃♂️💨
"Let's fire the influencers and industry analysts, they have no clout" 🔫
"The Sales team couldn’t close a deal if their life depended on…
