Heads of Product focus on surface level pain points...

...without truly understanding the Universe of Customer Needs

Most Heads of Product 😕 lack clarity on innovation problems

• They release features that add cost and complexity to an overserved market segment 📈 or completely miss the market altogether

• They blame marketing and sales for not hitting their numbers 📉

• They use backward-looking behavioral data that doesn’t account for non-customers 🔙who are also trying to solve a problem

• They obsess over competitor features - as though their competitors have a crystal ball or something 🤔

They treat pain points but don’t understand the root customer problem 🚑

They focus on surface-level problems because their cognitive dissonance is too extreme to easily overcome. Blaming external factors is an easy escape. 🏃‍♂️💨

• "Let's fire the influencers and industry analysts, they have no clout" 🔫

• "The Sales team couldn’t close a deal if their life depended on…