How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
FULL GUIDE
How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy [FULL GUIDE]
In this article you will learn:
What is a Jobs-to-be-Done (JTBD) product innovation strategy
Should you run a JTBD product innovation strategy?
What are the criteria for success for JTBD?
How to implement a JTBD strategy (step by step)
How to launch a JTBD pilot
In this article I’m going to share my recommendations on how to implement a JTBD function. It’s based on my experience working with the methodology for 15 years, experimentation, advisory, and discussions with my industry peers.
Why is Jobs-to-be-Done (JTBD) gaining popularity now?
Product strategy teams are looking for new innovation tactics since every single thing that’s been evangelized to them - while creating nice cottage industries - has failed to perform to their expectations. Product failur…
