How to Plan Growth and Not to Plan Growth

TL;DR: Mind the Gap

Many people that are fans of Jobs-to-be-Done don’t really understand that much about how the data is collected, used to spot value gaps, or more importantly, take advantage of that knowledge to identify ways to accelerate organic growth in these special market perspectives. It’s not their fault. No one wants you to know!

In this post, I’m going to talk about a set of basic models for growth pathways that can be derived from the data, and the sizing of those moves (the size of the impact in market percentage as well as dollar size).

My goal is to help you visualize this without dumping piles of data in your lap. Most of you are not data scientists, and neither am I. However, we all do need to get comfortable with understanding what properly organized and analyzed data can do for us. To that end, you should try to learn a teeny we…