The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
I’m the Platform…Enable Me Already!

I’m the Platform…Enable Me Already!

Mike Boysen's avatar
Mike Boysen
Feb 25, 2014
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
I’m the Platform…Enable Me Already!
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I’ve come to realize that just about everything I do involves communication. I guess that makes me a genius! When I’m creating a Ticket in a CRM application, I’m communicating; when I’m updating my billable time, I’m communicating; when I’m corresponding via email I’m communicating; when I’m sharing notes, I’m communicating; when I’m interacting with email, I’m communicating. My job of communicating takes place in many contexts, as well. For example, some of my communication is between family and friends, other communications take place with my primary employer and its customers, and still other communication takes place in the context of other businesses and hobby’s I’m involved with.

And then, of course, there is the interface I choose; desktop, tablet, phone or SCREAMING REALLY, REALLY LOUD. But that’s really beside the point.

Platforms are all the rage these days. Everyone is talking about how all future business models must be based on platforms; and that’s probably correct. After …

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