The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Innovating Away From Current Infrastructure Will Never Work...

Innovating Away From Current Infrastructure Will Never Work...

...Or Is That Beginning to Change?

Mike Boysen's avatar
Mike Boysen
Nov 01, 2024
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Innovating Away From Current Infrastructure Will Never Work...
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There’s no money in it!

A major challenge for innovators is trying to disrupt the status quo. Historically, this has been extremely difficult. While things change quickly these days, the capital investments in infrastructure have been a huge obstacle to change. Obviously, who ever owns the infrastructure is going to be done, and they probably won’t sit idly by and simply allow to break them.

Another thing we’ve faced is the cost of moving to a new infrastructure. First, it must built. Then, you need to convince customers or users to adopt the new way of doing things. Then you need to make sure the transition is smooth.

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Let’s take a look at some examples.

Nikola Tesla

Nikola Tesla’s groundbreaking work in wireless energy transmission, particularly through his Wardenclyffe Tower project, represented a visionary leap in the early 20th…

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