Is Flawed Segmentation Killing Your Growth? Try JTBD

Learn why age, industry, or persona often mislead and how needs-based segments reveal true innovation opportunities.

Table of Contents

• Why Traditional Segmentation Falls Short

• The JTBD Approach: Segmenting by Desired Outcomes

• How to Implement JTBD Segmentation (The Process)

• The Power of Needs-Based Segments

• Mini Case Study: SaaSCo Finds Hidden Needs

• Mini Roadmap: Acting on JTBD Segments

• Elevating Abstraction: Segmentation for Future Growth

• Conclusion: Stop Guessing, Start Solving