The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Is Simple The Great Innovation?

Is Simple The Great Innovation?

Mike Boysen's avatar
Mike Boysen
Oct 28, 2010
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Is Simple The Great Innovation?
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Technology has gotten far more complicated over the years. I remember when I used to manage my own network. I had about 20 servers, some hosted for customers, but they were fairly easy to deal with. Yea, I spent a few weekends on the phone with Microsoft, but it wasn’t too bad, as I look back at things. I wasn’t a technologist, I was an ex-banker turned CRM consultant and business owner. I didn’t need complication in my life, I was trying to run a business with over 100 implementations in North America — in a time when GoToMyPC was a twinkle in someone’s eye. Traveling and system administration didn’t mix well. At a more basic level, business consulting and IT are not one in the same.

But just because, now, we can reach out to our customers over the Internet inexpensively doesn’t mean we need more complexity in our lives. Networking is more complicated, security is more complicated, virtualization seems straight forward, but is not something that a business owner should be thinking abo…

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