Is Your Business Moat AI-Resistant? The Jobs-to-be-Done Litmus Test

Traditional defenses are crumbling. Uncover the four pillars of a JTBD-powered strategy to thrive in the age of AI-driven replication.

It’s so good, there’s not even a bridge!

Table of Contents

• The Crumbling Walls: Why Traditional Moats Are Under Siege by AI

• The Unseen Fortress: Anchoring Defense in the Customer's Job-to-be-Done

• A Novel Moat Strategy: JTBD-Powered Innovation in the AI Era

  • Pillar 1: Deep Outcome Discovery – Your Unique Blueprint.

  • Pillar 2: Innovate to Get the Entire Job Done Better – Elevating the Level of Abstraction.

  • Pillar 3: Build Proprietary Insight, Not Just Proprietary Code.

  • Pillar 4: Create a Moving Target with Continuous Outcome-Driven Innovation.

• Case Study Sketch: From Feature Arms Race to Outcome-Dominance

• The Future is Outcome-Centric, AI-Powered

If you’re long on time, and want to dive into a much deeper analysis of developing a competitive advantage with business moats, check out this 70 page research report on my other blog (you should subscribe 😉):

Fortifying the Future: Strategies for Building Sustainable Business Moats in the Age of AI