Jobs-to-be-Done: How to Analyze the Market of Marketing

You wanted a model, here's a model...and many opinions

Domain: Revenue Development

Core Job: Marketers trying to Develop a Qualified Lead
Mode: Acquire New Customers

Note: Jobs-to-be-Done value models and the ultimate data sets that are created are not designed to provide feature specifications. They are designed to target areas in a market where customer objectives are not well satisfied and/or difficult to accomplish. It’s then up to designers and product developers to put creative thought to determine what concepts/solutions will work best to facilitate the success of customers who are struggling to reach those objectives - and test them carefully with customers.

This is part of the output from Jobs-to-be-Done qualitative research. However, this is only the beginning of the innovation research journey. But don’t despair, this is a universal model that will never need to be created again (well, it’s likely not perfect, but it’s good enough).

One more thing: this is not a complete model. It does not illustrate profiling data needed, situatio…