Jobs to be Done: Imperfection vs. Perfection

What should the standard be?

The more time I spend running experiments with #AI to generate qualitative customer and consumer research, the more I’ve begun to realize that adhering to the rules and consistency of output should be the standard. Certainly, there are times when rules might be broken to accommodate the whims and biases of stakeholders. Sometimes this applies to the practitioner as well.

Phases of a Job

We’re told that a Job to be Done has eight (8) to nine (9) phases - where resolution applies as an addition to service innovation framework. Here’s a refresher:

1. Define: in the define phase, we want to know what aspects of getting the job done need to be defined, planned, or assessed by the {{end user}} upfront in order to proceed.

2. Locate: in the locate phase, we want to know what items or resources - tangible or intangible - must be located, gathered, collected,…