JTBD Patterns > Journey Maps: The Future of Customer AnalysisHow Universal Journey Patterns (like the Consumption Chain) deliver superior innovation insightMike BoysenApr 25, 2025∙ Paid22ShareTable of ContentsIntroducing Universal Journey PatternsWhy Universal Patterns Offer Superior InsightHow to Apply Universal Journey Patterns (The Process)Case Study Snippet (Illustrative)The Future: Higher Levels of Abstraction & InnovationMoving Beyond Description to StrategyContinue reading this post for free, courtesy of Mike Boysen.Claim my free postOr purchase a paid subscription.PreviousNext
