Let’s Define Engagement the Left Brain Way

Definitions. Worthless. Waste of Time. And I promise I won’t retweet every day for the next year.

Possibly worse than defining engagement is measuring engagement. It sounds great. But, you’re probably missing the real problem…disengagement. Of course, you need to have customers in order to experience this phenomenon. Maybe that’s why people without customers over-engage in all of the wrong ways. It only ends up making you look desperate, in a segment built on networks.

Left Brain vs Right Brain Thinking

The right brainers are going to always lean toward engagement. To them it’s hugely important and they are good at executing it. It doesn’t matter that the metrics are merely validation of you spending your time engaging. Is there really, in a social media world, a way to tie this into the bottom line? Don’t strain your right brain — there is not. And that’s coming from a mid-brain person. I’ve spent my career being creative, but I’ve also spent a lot of it involved with analyzing business…