Maybe Facebook Will Be The CRM Platform of the Future

In my post The Multimedia Social Thread or the Social Media Multithread I talked about how cool it would be if we were able to trace threads across all channels; like SMS, Email, Twitter, Instant Messaging, etc. I believe in one of my posts I referred to this as the Social CRM protocol. Essentially, a way to tie every touch point together into a thread — even blog comments. The ability for each of us to track our relationship with another individual through a thread is an extremely interesting idea to me and one I would like to see implemented.

So today, to mixed emotions, I watched as Facebook announced what everyone thought was just going to a Gmail killer; a new email platform. In fact, what really happened is they announced step one in the implementation of the Social CRM protocol — the friends & family addition. I wasn’t able to pay attention to the whole thing, so I’m sure I missed a bunch. But what I clearly heard was that it didn’t matter if it came from an SMS, IM, Email or wh…