Needs: Trying to experience personalized streaming media
This is the flipside of the capability model and uses a Jobs-to-be-Done lens
The other day I published capability maturity model that could be used with a company that is providing streaming media to consumers. But before you should use something like that, it’s critical that the business understands consumer needs. Without that understanding, they will be prioritizing capabilities that may not align with the market.
So, on the flipside I’ve developed a Jobs-to-be-Done value model that is designed to facilitate the segmentation of consumers based on their needs and prioritize those consumer needs in a way that allows us to calculate the distance between them. in
If you’re in any kind of business that provides streaming media services, you might this model to be a very helpful accelerator.
There are a few ways you can use the Job Catalog below.
Take the steps as they are and their metrics and field a survey
Change the scope of steps and/or success statements to focus more closely on the specific questions you need to answer to support your strategic decision-making process
Re-word them if you feel you need to
Use the Related Job section as a job map since it has 10-15 success statements for each job. Surprisingly, these related jobs tend to look like most of the job maps generated by the experts…which doesn’t mean it’s right. You need to make the call.
