Marketers Today: "Our user adoption / engagement is low, and we don't know why people aren't sticking around"

Problem: Poor User Retention and Unclear Reasons for Churn

I’ve seen it firsthand: massive enterprises scrambling to manage churn, hopping on weekly calls to dissect the issue. And let me tell you, some of the reasons I’ve heard for churn are wildly out there—ranging from mildly absurd to utterly ludicrous. Things like “industry trends” or “competitor pricing” that supposedly only impacted your company. Sure. 🙄

Even funnier, “why did we gain customers this week?” Suggestion: Tax Refunds. 🤡