💎 Premium

My public posts on jtbd.one are now available forever!

Premium subscribers unlock:

Premium subscribers will get a number of perks that are never disclosed to the public. I’m still working on a few of them, so bear with me. These could include:

  • In-Depth Research Reports: only the kind that can be done using my unique approach. They are your competitive advantage and will get you unstuck, fast.

  • “How to” Posts: Practical, actionable guides on applying First Principles, JTBD, moat construction, and more.

  • Venture Proof: Exclusive early access (at a discount) to my ground-breaking Strategy-as-Code platform that will make you wonder why you ever hired a consultant in the past. It will show you how to invert the cost curve that is preventing you from actually being customer-centric … without the theater of asking customers questions that have no correlation to that.

Premium subscriptions cost $7/month or $70/year. You may be able to expense this to your company’s learning and development budget (ask ChatGPT for an email template).

Hurry, the price is going up dramatically very soon.

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