Redefining Innovation: Why True Disruption Requires a Director of Disruptive Innovation

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My POV: TL;DR

I’ve spent a lot of time inside large enterprises with so many different departments and titles it boggles the mind how they get anything done. But one consistent pattern I’ve seen is that regardless of what department your talking about, there is a desire to have the word innovation in your job title and/or cubicle placard.

You are not an innovator.

Innovation is not determined until what your enterprise produces and releases a product to the market, or creates a new market while replacing (disrupting…