Separating the Job from the Solution: AI's Role in Jobs-to-be-Done Analysis

Challenging the Assumption that AI-generated Jobs-to-be-Done are Inherently Solution-Oriented

I’m teasing some friends and colleagues here…but not really. I’m dead serious.

As with any disruptive solution that gets more of the job done on a single platform, while being faster, cheaper and having fewer features, ChatGPT is getting a bad rap from many different angles…mostly from people who are in the 1st stage of the 5 stages of grief:

1. Denial - you don’t believe the disruption will happen and hope you can drag the process out. You’re confused but also elated that others are wasting their time. But, there’s also some shock and fear.

2. Anger - you are getting frustrated, irritated and anxious which could lead you to making rash decisions that will waste time and money.

3. Bargaining - you begin to struggle to find meaning and reach out to others to tell them your story, which they’ve heard far too many times already

4. Depression - now you’re getting overwhelmed with a feeling of helplessness, hostility, and flight

5. Acceptance - finally, you begin to explore new options (or chase what passed yo…