Situational Section of a JTBD Survey

Constructing Powerful Jobs-to-be-Done Surveys - Part 3

What is it?

In a JTBD-based survey, situational questions play a crucial role in gathering information about the competitive solutions used by respondents to accomplish their job and the unique circumstances or complexity factors they encountered during the process.

Competitive assessment questions help identify the specific products or solutions participants used for the job. When focusing on the last instance of job execution, respondents are asked to select the product they used from a list of options. This choice serves as a baseline for assessing their satisfaction with the outcomes achieved using that solution.

In cases where the job was executed over time and respondents may have switched products, participants are asked which product they used most frequently or most recently to inform outcome satisfaction assessments. Multiple questi…