Stop Drowning Customers: A JTBD Guide to Smart Contact

How to Use Jobs-to-be-Done to Make Every Customer Interaction Count (and Stop Annoying Them)

Table of Contents

• Why Current Contact Optimization Falls Short

• Reframing the Problem: The Customer's Job-to-be-Done

  • Elevating the Level of Abstraction

• Building a JTBD-Driven Contact Strategy

• The Benefits: Beyond Reduced Annoyance

• Make the Shift