Stop Optimizing the Checkout: The JTBD Way to Win Customers Before They Even BuyUncover the Hidden Struggles of High-Stakes Business Decisions.Mike BoysenMay 27, 2025∙ Paid1ShareTable of ContentsIntroductionPart 1: The Anatomy of a Flawed JourneyFrom Funnel to FrustrationPart 2: A New Framework: Deconstructing the "Job of Selection"The Functional, Emotional, and Social Components of a Confident ChoicePart 3: Innovating the Selection Journey: From Today to TomorrowBuilding a Decision-Enablement EnginePart 4: Go From Theory to Practice in MinutesStop Admiring the Problem and Start Solving ItContinue reading this post for free, courtesy of Mike Boysen.Claim my free postOr purchase a paid subscription.PreviousNext
