Streaming Content Is Not An Innovation

Just because it’s new, means nothing. Ideas can fail. Innovation solves problems. It doesn’t create them.

If you care about the jobs people do, like flying planes, driving buses full of people, driving your family to church or operating heavy equipment, you would have to agree that streamed real-time data is worthless, if not dangerous. OK, so lets talk about front office workers, instead. Is it any less dangerous for you as a business owner to allow your employees — that were doing a job for you — to spend all day with one eyeball glued to a content stream, with half the required eyeballs — and none of the brain — focused on their job?

Knowledge at our finger tips does not mean it has to be created in real-time — and that’s what streaming is. Information on-demand is more appropriate. So all of you innovators out there may have forgotten something very important. The jobs people do. You’ve added work, not solved real business problems. There is nothing about a social customer that requ…