Syndicated Blogging — Don’t Be Where Your Readers Be

Along with many of my blogging peers, we are syndicated across a number of CRM related properties. Sounds great, doesn’t it? More readership means more exposure for us. You might be surprised to hear me say that it isn’t all a bed of roses, though. In truth, I’m a big believer in the Social CRM mantra of engaging with your customers wherever they are. That could be in a community, but let’s be real…not everyone is going to have an online community.

In the case of blogging, the engagement is through the commenting system — and to a lesser degree Twitter. Twitter doesn’t really count, in my opinion, because of it’s loosely coupled relationship to the blog post (thru back links and 3rd party products). The real engagement has to happen, back and forth, through comments on the post. So, what’s the problem, you ask? Syndicated blogs have worse than loosely coupled relationships with the originating post.

It’s The Comments, Stupid

For the same reason that I don’t like dealing with Twitter, Fac…