T-Mobile, SpaceX, Adventure Bikes, etc.

A look at things through a Jobs-to-be-Done lens

A few rambling thoughts…

SpaceX and T-Mobile

Some of you may know that I was with T-Mobile for a brief period recently to help establish a new approach to develop insights using Jobs Thinking. We had a grand vision of building an innovation center of excellence but, unfortunately, we were housed within the Retail organization (called the Consumer Line of Business). This is the first company I’ve seen that called a channel a line of business 🤦‍♂️. Anyway, when the people around you have never done anything but sell units through physical stores, generally their belief system only includes a future where physical stores rule the world.

T-Mo: We’re going to paint the Moon Magenta! Elon: Uh, no you’re not.

Here's more on the partnership they just announced (8/25/2022)

We did some Jobs-to-be-Done research at T-Mo, and also did a deep dive into the industry. My team had a general consensus that wireless telcos - which have been on a steep decline in the growth of revenue (CAGR) for the past 1…