The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

The 4 Levels of Agentic AI (99% of Businesses Are Stuck at Level 1)

Why Understanding the "Job-to-be-Done" Is the Secret to Leveling Up Your AI Strategy

Mike Boysen's avatar
Mike Boysen
Oct 08, 2025
∙ Paid

Introduction: Beyond the Hype of AI Agents

You’ve seen the headlines and the demos. The promise of “AI agents” is everywhere, a seemingly magical force ready to overhaul your business. But if you’re like most leaders, you’re probably mistaking simple automation for true strategic change. You’re focused on making your current processes faster, cheaper, and more efficient. And that, right there, is the trap.

The real promise of agentic AI isn’t about doing the same things faster. It’s about doing entirely new things. It’s about building a genuine innovation engine inside your organization. But you can’t get there by taking small, incremental steps. You need a new mental model—a new map for navigating this territory.

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This post gives you that map. I’m going to lay out a 4-level maturity model that serves as a strategic blueprint. It will show you how to move from the diminishing returns of basic automation to a future where agentic workflows create sustainable, defens…

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