“The” CRM And “The” Mentality Behind It
Don’t ask me why, but nearly every day I feel the need to re-emphasize CRM strategy over CRM Software. It’s the same sick feeling I get when I hear people talking about Social CRM. I get fairly frustrated at the little things, like…
Calling CRM “the CRM” or “my CRM” or “our CRM” or “your CRM” — I can’t wait to hear people saying “the Social CRM” or “my Social CRM” (just read this today!) or “our Social CRM” or “your Social CRM”. That’s gonna be funny, in a very sick sort of way.
When I’m asked to review all of the features of “the CRM” I sell. Do you have 10 days?
When the focus is solely on the sales department and how to generate quotes faster.
When everyone gets excited because my demo dashboard has every metric every conceived on it — even if no one in the room knows what they mean or if they are relevant. It’s PRETTY!
When I’m asked “what’s the best CRM?”
When a vendor suggests they have best practices built in, and their competitors don’t. Hey, neither do you! There’s no such thing!!!…
