“The” CRM And “The” Mentality Behind It

Don’t ask me why, but nearly every day I feel the need to re-emphasize CRM strategy over CRM Software. It’s the same sick feeling I get when I hear people talking about Social CRM. I get fairly frustrated at the little things, like…

• Calling CRM “the CRM” or “my CRM” or “our CRM” or “your CRM” — I can’t wait to hear people saying “the Social CRM” or “my Social CRM” (just read this today!) or “our Social CRM” or “your Social CRM”. That’s gonna be funny, in a very sick sort of way.

• When I’m asked to review all of the features of “the CRM” I sell. Do you have 10 days?

• When the focus is solely on the sales department and how to generate quotes faster.

• When everyone gets excited because my demo dashboard has every metric every conceived on it — even if no one in the room knows what they mean or if they are relevant. It’s PRETTY!

• When I’m asked “what’s the best CRM?”

• When a vendor suggests they have best practices built in, and their competitors don’t. Hey, neither do you! There’s no such thing!!!…