The Job-to-be-Done is not an Innovation Framework

Innovation is one of the hottest topics around today; due in no small part to the innovative technology and platforms that allow just about anyone to pursue their ideas quickly and cheaply. But therein lies the problem…ideas. Trying to turn ideas into something marketable has a miserable failure rate which continues to this day. The bulk of the companies that fail fast also fail permanently; so that’s not helping. Cute phrases do little to help change anything; and one thing we should all remember is that (most likely) the same percentage of companies will continue to grow through innovation simply because not everyone can succeed. The world-class innovators will always be a small club; but that doesn’t mean you can’t join it. In fact, that is what everyone is trying to do! And they’re failing fast!

Why Innovate?

There are a number of ways that innovation frameworks can help you. Unfortunately, most are not able help you with all of these areas…

Growth StrategyFormulate Market Growth Str…