The "Job" Your Competitors Don't Want You to Know

Applying Jobs-to-be-Done to competitor strategy for a decisive market advantage.

𝗪𝗵𝘆 𝗮𝗺 𝗜 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘀𝗼 𝗺𝘂𝗰𝗵?

I want you to see that while JTBD is a method, 𝘵𝘩𝘦 𝘮𝘰𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘩𝘪𝘯𝘨 is that it can be applied to almost 𝙚𝙫𝙚𝙧𝙮 𝙩𝙮𝙥𝙚 𝙤𝙛 𝙥𝙧𝙤𝙗𝙡𝙚𝙢. You have a choice; you can spend years listening to someone preach about how to do a small part of it, or you can inspire yourself to dive in and solve problems that are never talked about in this small community. 𝗟𝗲𝘁'𝘀 𝗺𝗮𝗸𝗲 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗺𝘂𝗰𝗵 𝗹𝗮𝗿𝗴𝗲𝗿.

The Blinders of Traditional Competitor Analysis

Remember Blockbuster? They spent years worrying about Hollywood Video and other local rental stores. Meanwhile, Netflix, a company mailing DVDs (and later streaming), was quietly redefining how people achieved the real job: Accessing entertainment conveniently at home. Blockbuster wasn't just blindsided; they were rendered obsolete because they focused on the current solution (physical stores, tapes/discs) instead of the underlying customer Job-to-be-…