The Multimedia Social Thread or The Social Media Multithread

[widget id=”ad_unit-4"]ad_unit-4[/widget]Today, conversations, or threads, can take place over time and through a number of traditional channels. For example, you’re on the golf course with a client and he asks you to send him some more information on the topic you just mentioned. So, first you call him and leave a voice mail with the information he requested. Then, you think, I’ll just shoot him an email as well. Your customer reads the email, and replies with a number of questions. You call him back on the phone and suggest that you schedule a face to face meeting in his office. Then you have the meeting.

A real world thread isn’t just a conversation in a forum.

A major problem I’ve seen with traditional CRM platforms is that they do not present threads, so you can’t easily see the contextual conversation that took place. It’s almost like raw data. It’s there, but you have to piece it together yourself. This is one of the reasons I thought Google Wave might be cool (it’s not — yet) be…