The "Related Job-to-be-Done" Dilemma

When you're studying customer journeys, what is a related job?

You're trying to build a JTBD Model

The only guidance we have on how to identify a "Related Job" is to ask end users what they do before, during, and after they do the core functional job. Since job steps can also be viewed as happening before execution, during (execution), and after execution this can get confusing so here is the first simple rule:

Job steps are sub-objectives to support the primary objective, which is basically accomplished during the execution step(s)

Okay, next question.

The more you think about it, the more confused you get

What happens when we're talking about a consumption chain job, or as I refer to them: the consumption (or service) journeys. Well, that all depends on if you are the end user, or the beneficiary. Have I confused you yet? You're probably wondering if I ask people on a consumption journey what they do before they buy something, while they're buying something, and after they buy something, for example.

“Sir, what did you have for dinner the night befor…